Digital Marketing

The Best Way to Carve Yours And Create a Profitable Membership Site

Niche Preservation: How To Carve Yours And Make A Profitable Membership Site –  Membership marketing is the dream of several web entrepreneurs. Ideally, you want to do something, or find something regularly enough, that people will pay you money to tell them about it or provide a service that they will pay money to get access to. Membership sites, done right, can bring in multiple income streams. Doing them right means doing targeted marketing and services and content. Targeting your market properly is a three-step process.


If you already have a market in mind, great. You’re ahead of the game. Now, the next step is to see if it’s a market that will generate income. While generating a membership website that just has members and no income is great ego-boosting, it’s not good for the wallet. The key to identifying your niche is slicing it as fine as possible. For example, if your passion is classic cars, and passing on information about parts and refurb shops, that’s one thing – if you make it classic Camaros, you’ll target only those people with a passion for that make and model of car, and given the volumes of information pouring into them every day, getting information targeted to what they want is worth more money. The basic equation of content is that paying you money saves your customer the time of trying to find the things you’re finding for them.

Brainstorming targeted niches needn’t be focused on a particular product. It also works to target a particular demographic or a geographical area. Talk to your family, your friends, and business associates, and see if you can find that winning combination of membership niche and focus to get a nice stable business.

If you don’t have a market in mind already, focus on what you have a passion for research and what you have a passion to do.

Determine Demand.

There are a number of ways to determine the demand for a niche.

Start out old school Go to the library and go to the bookstore. Look for what’s on the bestseller list, look for topic areas of the library getting lots of traffic, and look for sections of the bookstore, like cooking or religion or home repair, where an adjunct website can provide timely information Next, do keyword research for AdWords on Google, and look for things that got “missed”. Start from the general and work to the more specific, and again, focus on topics that you enjoy researching and have a passion for. This can help find several nice possibilities for profitable niches.

Keyword searches are great metrics for determining demand.

Research The Subject And Customer Demands. Go beyond keyword research to isolate and identify your target market. If your aim is off, your profits will be too. Look on forums and chat rooms; they’re a fascinating cross-section of your potential market. The people who hang there are the most dedicated of your customers, and you can observe them anonymously. Look for the things they’re searching for and provide it.

If you’re feeling bold, register for the forum and talk to them.

Ask questions.

Look at the answers.

You don’t want to give away the store, but a little Q&A is a good thing for identifying your customer base and locking in on their needs.

You should also dig into relevant websites. Look at what sites are serving the niche you’re targeting and ask yourself what you can do better. Look at the products they’re offering, look at the advertisers on their sites as well; visit the sponsored sites and learn, learn, learn.

Back up your online research with another library visit. Read the specialist magazines devoted to your topic. Look at what products are being advertised, look at their editorial guidelines and look at their article submissions. Remember that magazine advertising costs anywhere from $800 per page to $5,000 per page – any company advertising here is probably worth approaching about advertising or affiliate marketing from your website.

Research other informational sites

Start with article directories, like Dig deep into them, and see what demand there is for the information. Look at the sites of the people posting articles and take notes about what they’re doing right that you can copy, and what you can do better to get an edge.

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