Music and comedy fans, campers, and commuters arrived by the thousands for the second year of the Pemberton Music Festival.
Smooth traffic and one of the world’s most majestic settings welcomed over 115,000 festival patrons Wednesday through Sunday as they enjoyed nearly 120 performances by 113 artists including Kendrick Lamar, The Black Keys, J. Cole, Tiësto, Hozier, Kid Cudi, Missy Elliott, Weezer, Jane’s Addiction, Broken Social Scene, Alice Cooper, Ludacris, Chromeo, Full Flex Express featuring Jack Ü (Skrillex + Diplo), ZEDS DEAD, A$AP Ferg, Tycho, Hundred Waters & Anna Lunoe B2B Mija, Tim & Eric, Nick Offerman, Reggie Watts, Doug Benson and more.
Over 5 million additional fans around the world experienced the event through the festival’s Global 24-‐Hour Live Story on Snapchat. The Global Live Story, compiled and curated by Snapchat, allowed users of the popular social media app to watch the festival from the fan’s perspective -‐ for a limited period of only 24 hours.
The impact of the festival was felt nationwide digitally beyond social media, with the festival trending as a topic on Yahoo! Canada, and its mobile app ranked a top-‐ten app download in the entertainment segment of Apple Canada’s app store on July 17. An estimated 74% of festival attendees downloaded the app. In addition to schedule, lineup, map, artist, and vendor information, the app featured a brand new Friend Finder function that would notify users when their friends arrived at the festival site.
The event also saw the debut of Huka.TV, a network of original, live, on-‐the-‐fly, and taped programming that entertained fans from the festival’s big screens and festival shuttles as well as online. Other additions to this year’s event included a new waterslide, a craft beer garden, a cinema with late-‐night movies and early morning cartoons, complimentary cold milk on the weekend for cereal and coffee, and “grocery shuttles” for campers, surprise performances, and more.
Surprise pop-‐up performances in small, intimate settings throughout the festival included Chromeo, G-‐Eazy, BADBADNOTGOOD with special guests Kali Uchis, and Maggie Koerner. Rounding out the unannounced attractions was Doug Benson, who brought special guests Nick Offerman, T.J. Miller, and Harland Williams to record his “Doug Loves Movies” podcast in front of a live audience from the lobby area of the festival’s Laugh Camp comedy stage.
With over 100 performances and six separate performance areas, Pemberton Music Festival was five glorious days of music, comedy, and camping on 300 clean, open acres in one of the most idyllic settings on Earth. Produced and promoted by HUKA Entertainment, in collaboration with the Village of Pemberton and land partners the Sunstone Group, the Lil’wat Nation, and Squamish-‐Lillooet Regional District, the festival turned Pemberton Valley, located less than thirty minutes from Whistler, BC, into a premiere musical playground on par with HUKA’s other award-‐winning festivals.
The full list of performers for the 2015 Pemberton Music Festival included Kendrick Lamar, The Black Keys, J. Cole, Tiësto, Hozier, Kid Cudi, Missy Elliott, Weezer, Jane’s Addiction, Broken Social Scene, Alice Cooper, The String Cheese Incident (two nights), BASSNECTAR, Passion Pit, Billy Talent, Ludacris, Chromeo, Dada Life, Sam Roberts Band, The Decemberists, The War on Drugs, Edward Sharpe & the Magnetic Zeros, Portugal. The Man, PARTYNEXTDOOR, Chvrches, G-‐Eazy, Chet Faker, Beirut, RL Grime, BANKS, De La Soul, STS9, Duke Dumont, Matt and Kim, Earl Sweatshirt, Flux Pavilion, DAN MANGAN + BLACKSMITH, Father John Misty, Shakey Graves, Galactic featuring Macy Gray, Run the Jewels, ZHU, Paul Oakenfold, tUnE-‐yArDs, Courtney Barnett, Cut Copy (DJ set), Bleachers, Ryn Weaver, Logic, Tobias Jesso Jr., Real Estate, Preservation Hall Jazz Band, What So Not, Flatbush ZOMBiES, GIVERS, Moon Taxi, Ryan Hemsworth, July Talk, BADBADNOTGOOD, Charles Bradley & His Extraordinaires, Judah & the Lion, Gay Nineties, Beats Antique (live band), Kali Uchis, DJ Dodger Stadium, THE GLORIOUS SONS, Spooky Black (Corbin), Post Malone, The Suffers, Apollo, GIRAFFAGE, BASECAMP, ALLIE X, Bas, Sango, JackLNDN, PPL MVR, Boyfriend, Maggie Koerner, Hey Marseilles, JPNSGRLS, Letts, Pomo, Lovecoast, Dakota Pearl, Will Ross Band, Full Flex Express featuring Jack Ü (Skrillex + Diplo), ZEDS DEAD, A$AP Ferg, Tycho, Hundred Waters & Anna Lunoe B2B Mija and comedy from Tim & Eric, Nick Offerman, Reggie Watts, Tim Heidecker, T.J. Miller, Doug Benson, Eric Andre, Harland Williams, Tig Notaro, Ali Wong, Ben Gleib, Neil Hamburger, Gorburger, Chris Trew, Dino Archie, Ivan Decker, and Air Sex Championships.